Some call this the purest of all advertising mediums. To us, it is just another hurdle in the road to direct cerebral promulgation. In the meantime, we will be celebrating this primitive use of inks on decimated trees.

A.MAGAZINE

• A1) Consumer Magazine - Single Ad - Page
• A2) Consumer Magazine - Single Ad - Spread
• A3) Consumer Magazine - Campaign (3-5 pieces)
• A4) Trade Magazine - Single Ad - Page
• A5) Trade Magazine - Single Ad - Spread
• A6) Trade Magazine - Campaign (3-5 pieces)

B. NEWSPAPER

• B1) Newspaper - Single Ad
• B2) Newspaper - Campaign (3-5 pieces)
• B3) Newspaper - Specialty (FSI, polybag, etc.)

C. DIRECT MARKETING

• C1) Direct Marketing - Consumer - Single
• C2) Direct Marketing - Consumer - Campaign (3-5 pieces)
• C3) Direct Marketing - Business-to-Business - Single
• C4) Direct Marketing - Business-to-Business - Campaign (3-5 pieces)

What is this? A catch-all for things your narrow minds cannot properly categorize? Good luck winning in this category. Today's guerrilla is tomorrow's traditional is next week's overplayed detritus.

D. ALTERNATIVE / GUERILLA ADVERTISING

• D1) Alternative / Guerilla Advertising - Single
• D2) Alternative / Guerilla Advertising - Campaign (3-5 pieces)
• D3) Alternative / Guerilla Advertising - Branded Content - Single
• D4) Alternative / Guerilla Advertising - Branded Content - Campaign (3-5 pieces)

Isn't everything digital these days? Isn't our work simply programming for our society of consumer bots with wallets? TV is digital now. Even Grandma knows that. Unless she enjoys watching static. Time to redefine the category.

E. MICROSITE

• E1) Microsite - Corporate Image - Single
• E2) Microsite - Corporate Image - Campaign (3-5 pieces)
• E3) Microsite - Product-specific - Single
• E4) Microsite - Product-specific - Campaign (3-5 pieces)

F. WEBSITE

• F1) Website - Corporate Image
• F2) Website - eCommerce
• F3) Website - Community-driven / Social Media Network
• F4) Website - Blog

G. MOBILE SITE

• G1) Mobile Site - Corporate Image
• G2) Mobile Site - Product Specific
• G3) Mobile Site - Community-driven / Social Media Network
• G4) Mobile Site - eCommerce

H. BRANDED APPLICATION

• H1) Branded Application - Web
• H2) Branded Application - Desktop
• H3) Branded Application - Mobile
• H4) Branded Application - Other

I. MOBILE ADVERTISING

• I1) Mobile Advertising - Single
• I2) Mobile Advertising - Campaign (3-5 pieces)

J. BANNER AD

• J1) Banner Ad ? Fixed Space - Single
• J2) Banner Ad - Fixed Space - Campaign (3-5 pieces)
• J3) Banner Ad ? Dynamic - Single
• J4) Banner Ad ? Dynamic - Campaign (3-5 pieces)

K. EMAIL MARKETING

• K1) Email Marketing - Single
• K2) Email Marketing - Campaign (3-5 pieces)

L. OTHER INTERACTIVE/DIGITAL MEDIA

• L1) Other Interactive / Digital Media - Single
• L2) Other Interactive / Digital Media - Campaign (3-5 pieces)

Making things pretty. Making things visually appealing and understood. An art almost as old as art itself. We’ll just see who has the ligatures and fleurs-de-lis.

M. BRANDING

• M1) Branding - Logo/Trademark Design - Single
• M2) Branding - Style or Brand Strategy Guide - Single

N. PACKAGE DESIGN

• N1) Package Design - Single
• N2) Package Design - Campaign (3-5 pieces)

O. CORPORATE IDENTITY

• O1) Corporate Identity - Single
• O2) Corporate Identity - Campaign (3-5 pieces)

P. PUBLICATION DESIGN

• P1) Book Design - Single
• P2) Book Design - Series - (3-5 pieces)
• P3) Magazine Design - Single
• P4) Magazine Design - Series - (3-5 pieces)

Q. COLLATERAL DESIGN

• Q1) Collateral Design - Poster - Single
• Q2) Collateral Design - Poster - Campaign (3-5 pieces)
• Q3) Collateral Design - Special Event Materia
• Q4) Collateral Design - Annual Report
• Q5) Collateral Design - Booklet/Brochure

R. ENVIRONMENTAL DESIGN (Retail Design)

• R1) Environmental Design (Retail Design) - Single
• R2) Environmental Design (Retail Design) - Campaign (3-5 pieces)

Illustration must embody ideas, make them leave the page, pass them through our optical orifices and wedge them securely in our gray matter. Our first cave paintings are still getting press. So there.

S. ILLUSTRATION

• S1) Illustration - Single
• S2) Illustration - Campaign (3-5 pieces)

Ah, to be your very own client. To do what your heart desires. To show your brazen audacity. To know no limits. To be free of nauseating committees and mindless focus groups. But freedom has its price. This had better be better than good. Of all categories, this one will be judged most mercilessly.

T. SELF-PROMOTION

• T1) Self-promotion - Print - Single
• T2) Self-promotion - Print - Campaign (3-5 pieces)
• T3) Self-promotion - Poster
• T4) Self-promotion - Collateral Design
• T5) Self-promotion - Integrated Campaign (3-5 pieces, 3 separate media)
• T6) Self-promotion - Website
• T7) Self-promotion - Email Marketing
• T8) Self-promotion - Online Branded Content

On the off-chance that your consumer is not on the couch or toilet, they are probably burning fossil fuels in bumper-to-bumper, mind-numbing traffic. Now's the time to hit them with eight words or less. Or an inflatable pink gorilla. Extra points for being gauche with your eye pollution.

U. OUT-OF-HOME

• U1) Out-of-Home - Outdoor Board - Single
• U2) Out-of-Home - Outdoor Board - Campaign (3-5 pieces)
• U3) Out-of-Home - Outdoor Board - Digital - Single
• U4) Out-of-Home - Outdoor Board - Digital - Campaign (3-5 pieces)
• U5) Out-of-Home - Transit - Single
• U6) Out-of-Home - Transit - Campaign (3-5 pieces)
• U7) Out-of-Home - Point-of-purchase - In Store - Single
• U8) Out-of-Home - Point-of-purchase - In Store - Campaign (3-5 pieces)
• U9) Out-of-Home - Other - Single
• U10) Out-of-Home - Other - Campaign (3-5 pieces)

Budget means nothing to us. Visions of grandeur are but a fleeting mirage. It will only be clear, earch-shattering concepts that rule the day. Centuries ago, one of us said "A picture with sound can be worth a septillion words." If executed properly, that is.

V. TELEVISION AD

• V1) Television Ad - Single - (< :15)
• V2) Television Ad - Single - (:15)
• V3) Television Ad - Single - (:30)
• V4) Television Ad - Single - (:60)
• V5) Television Ad - Campaign (3 - 5 pieces)
• V6) Television Ad - Low Budget (< $50K) - Single
• V7) Television Ad - Low Budget (< $50K) - Campaign (3-5 pieces)

W. POST-PRODUCTION

• W1) Post-Production (film or video) - Editing
• W2) Post-Production (film or video) - Special Effects

X. RADIO

• X1) Radio - Single
• X2) Radio - Campaign (3-5 pieces)

Y. SOUND

• Y1) Sound Design - Effects, Remix, etc.
• Y2) Sound Design - Radio
• Y3) Sound Design - TV (visual required)
• Y4) Sound Design - Web
• Y5) Sound Design - Other (visual optional)
• Y6) Original Music - Score (< 3 minutes)
• Y7) Original Music - Radio
• Y8) Original Music - TV
• Y9) Original Music - Web
• Y10) Original Music - Other

Time is constant. Time cannot truly be stopped. It is here we will observe photographers attempting to stand fast against the flood of future moments with one sliver of highly manipulated time captured through the trickery of light.

Z. PHOTOGRAPHY

• Z1) Photography - Commercial - Single
• Z2) Photography - Commercial - Campaign (3-5 pieces)
• Z3) Photography - Self-promotion - Single
• Z4) Photography - Self-promotion - Campaign (3-5 pieces)

There is but one thing we can all agree on: the children are our future. Only through proper and persistent indoctrination will future generations narrowly sidestep the downward spiral of our mutual creations. Your valiant entries in this category will have miniscule affect on the onslaught of fogged realities and misguided perceptions that we barrage them with daily.

• AA. CULTURAL INSTITUTION / EDUCATIONAL
• AA1) Cultural Institution / Educational - Print Collateral
• AA2) Cultural Institution / Educational - Print Ad - Single
• AA3) Cultural Institution / Educational - Print Ad - Campaign (3-5 pieces)
• AA4) Cultural Institution / Educational - Radio - Single
• AA5) Cultural Institution / Educational - Radio - Campaign (3-5 pieces)
• AA6) Cultural Institution / Educational - Television / Video - Single
• AA7) Cultural Institution / Educational - Television / Video - Campaign (3-5 pieces)
• AA8) Cultural Institution / Educational - Banner Ad - Fixed space
• AA9) Cultural Institution / Educational - Banner Ad - Dynamic
• AA10) Cultural Institution / Educational - Microsite
• AA11) Cultural Institution / Educational - Website
• AA12) Cultural Institution / Educational - Mobile
• AA13) Cultural Institution / Educational - Email
• AA14) Cultural Institution / Educational - Branded Content

Finally, you realize you and your egos are not alone in this world. Attempts at helping others are self-serving once you've entered said work into award shows. Alas. Enjoy your conundrum.

BB. CAUSE MARKETING

• BB1) Cause Marketing - Print Collateral
• BB2) Cause Marketing - Print Ad - Single
• BB3) Cause Marketing - Print Ad - Campaign (3-5 pieces)
• BB4) Cause Marketing - Radio - Single
• BB5) Cause Marketing - Radio - Campaign (3-5 pieces)
• BB6) Cause Marketing - Television / Video - Single
• BB7) Cause Marketing - Television / Video - Campaign (3-5 pieces)
• BB8) Cause Marketing - Banner Ad - Fixed space
• BB9) Cause Marketing - Banner Ad - Dynamic
• BB10) Cause Marketing - Microsite
• BB11) Cause Marketing - Website
• BB12) Cause Marketing - Mobile
• BB13) Cause Marketing - Email
• BB14) Cause Marketing - Online Branded Content
• BB15) Cause Marketing - Other

This category is found most humorous to us. Shouldn't all of your campaigns involve a mix of media? How good of an idea is it then? Hurry along! Muster up a coaster for your website and you'll be able to enter this category.

• CC. INTEGRATED CAMPAIGN
• CC1) Integrated Campaign (3-5 pieces, 3 separate media)

What astounding levels of cuteness! Every once in an epoch, these puerile flounderings produce something worth glancing at twice, sometimes thrice. But never a fourfold reflection upon. Never.

DD. STUDENT - PRINT

• DD1) Student - Print - Single
• DD2) Student - Print - Campaign (3-5 pieces)

EE. STUDENT - OUT-OF-HOME

• EE1) Student - Out-of-Home - Transit
• EE2) Student - Out-of-Home - Outdoor Board
• EE3) Student - Out-of-Home - Online Branded Content
• EE4) Student - Out-of-Home - Other

FF. STUDENT - GRAPHIC DESIGN

• FF1) Student - Graphic Design - Single
• FF2) Student - Graphic Design - Campaign (3-5 pieces)

GG. STUDENT - PHOTOGRAPHY

• GG1) Student - Photography

HH. STUDENT - DIGITAL

• HH1) Student - Banner Ad ? Fixed Space
• HH2) Student - Banner Ad ? Dynamic
• HH3) Student - Web Site
• HH4) Student - Branded Application - Web
• HH5) Student - Branded Application - Desktop
• HH6) Student - Branded Application - Mobile
• HH7) Student - Mobile Advertising - Single
• HH8) Student - Mobile Advertising - Campaign (3-5 pieces)

II. STUDENT - SELF-PROMOTION

• II1) Student - Self-promotion - Print Ad
• II2) Student - Self-promotion - Website
• II3) Student - Self-promotion - Online Branded Content
• II4) Student - Self-promotion - Integrated Campaign (3-5 pieces, 3 separate media)
• II5) Student - Self-promotion - Collateral Design
• II6) Student - Self-promotion - Email Marketing
• II7) Student - Self-promotion - Photography
• II8) Student - Self-promotion - Poster
• II9) Student - Self-promotion - Campaign (3-5 pieces)

JJ. STUDENT - ALTERNATIVE / GUERILLA ADVERTISING

• JJ1) Student - Alternative / Guerilla Advertising

KK. STUDENT - TELEVISION

• KK1) Student - Television - Single
• KK2) Student - Television - Campaign (3-5 pieces)

LL. STUDENT - INTEGRATED CAMPAIGN

• LL1) Student - Integrated Campaign (3-5 pieces, 3 separate media)